ISTA speaker
Vasilisa Marinova-Kaseva
Senior Manager SEO, Merkle Bulgaria
Confirmed for ISTA 2026
The ISTA 2026 programme is not published yet, so no session is listed here for that edition. See what is confirmed.
Biography
Vasilisa is a Senior SEO Manager at Merkle Bugaria with over 15 years of hands‑on experience in search engine optimisation. She specialises in complex, JavaScript‑driven architectures, including SPAs and large‑scale enterprise websites. Over the past four years at Merkle Bulgaria, she has led SEO strategy for major global accounts such as BAT, PMI, and Crocs. During the years, she oversaw SEO for the largest educational website in Bulgaria and its international counterparts. Vasilisa is a Winner of the Total Search Awards 2026, sponsored by Google, recognised for excellence in integrated search through the successful combination of SEO, technical optimisation, AI, PPC, content, and advanced data utilisation for Benefit Cosmetics
One edition
Role and company as each edition published them — a title changes between years, and the archive is kept as it was.
- 2026
Senior Manager SEO
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